Boo Hoo

From dot​.com to cata­stro­phe…

I’ve been dig­ging out old books again, to re-read them. This is one out of my „real life“ collec­tion. Boo​.com was sup­po­sed the lea­ding fashion store in the inter­net. They got mil­li­ons of fun­ding, big brands as supporters…

… and fai­led. Horribly.

This is their story. And a good one too. It keeps making me wis­hing that I had dis­co­vered my meagre talents in pro­gramming 5 years ear­lier. I could have bus­ted a mil­lion by now then too!

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