Time’s a‑changing it seems. While the MOPO complains loudly about SM-Cafés, Diesel plasters whole housefronts with the picture you see on the left. I think that whatever conservative people may think, certain lifestyles have arrived squarely in the mainstream, and probably aren't that shocking anymore.
Wish I had a camera phone, then you could see how big that advertising really is. If someone lives in Hamburg and happens to walk from the end of Mönckebergstrasse to Jungfernstieg, make a pic for me.