Advertising Target Groups

Reading random blogs, I stumbled over an entry moaning about how we all slowly become target groups instead of people, and how bad the advertising is sometimes, and so on. In the end, it gave this banner Keine Zielgruppe. The content here is german again, but the gist is: Don’t try to mess with my mind via advertising, don’t try to categorize me. 

I think categorizing people is a thing we all do, so why should we deny this to the advertisers ? The thing I resent is that they constantly try to categorize me into sets I don’t fit in, and that mos of the time, advertisers assume I’m dumb. 

So, here’s my counter-banner: Deine Zielgruppe?

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