Boo Hoo

From dot​.com to catastrophe…

I’ve been digging out old books again, to re-read them. This is one out of my „real life“ collection. Boo​.com was supposed the leading fashion store in the internet. They got millions of funding, big brands as supporters… 

… and failed. Horribly. 

This is their story. And a good one too. It keeps making me wishing that I had discovered my meagre talents in programming 5 years earlier. I could have busted a million by now then too!

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